Practice Areas

Everything a trademark needs in Europe.

One firm, one point of contact, for the whole European life of your marks — from clearance to the courtroom. Below, each practice area explained the way it maps onto U.S. practice.

Trademark clearance & filing (EU and France)

Availability searches and risk assessments before you commit to a name in Europe, then filing and prosecution before the EUIPO (one registration covering all 27 EU member states) and the INPI (France). We advise on the classic strategic questions U.S. filers face: EU trademark vs. national filings, word mark vs. logo, how to draft a specification that survives European examination, and how European "absolute grounds" practice on descriptiveness differs from USPTO practice.

Madrid Protocol strategy

For U.S. portfolios extending internationally, we handle EU and French designations of Madrid Protocol registrations, respond to provisional refusals, and act as local representative where the offices require one. We also advise on when a direct EUIPO filing beats a Madrid designation — a question with real cost and enforcement consequences.

Oppositions, cancellations & revocations

The European counterpart of TTAB practice, and the core of the firm's contentious work: opposition proceedings against conflicting applications, cancellation actions (invalidity), and revocation for non-use, before both the EUIPO and the INPI — on the attacking or the defending side. This includes proof-of-use battles, reputation-based claims (the EU cousin of dilution), and appeals to the EUIPO Boards of Appeal and beyond, up to the EU General Court.

Trademark litigation in France

Infringement and unfair-competition actions before the French courts — including the Paris Judicial Court, which has exclusive jurisdiction over EU trademark litigation in France. Preliminary injunctions, seizure-style evidence measures (saisie-contrefaçon, a powerful French discovery tool with no direct U.S. equivalent), damages actions, and defense work. We plead in French; you get the strategy and the reporting in English.

Enforcement & anti-counterfeiting

Customs surveillance applications (EU and French), cease-and-desist campaigns, domain-name disputes, marketplace takedowns and coordinated enforcement programs — calibrated to the commercial reality of each brand rather than a one-size-fits-all protocol.

IP strategy for market entry

For U.S. companies launching in the EU: portfolio audits, chain-of-title clean-up, license and coexistence agreements under French and EU law, and freedom-to-operate reviews — the groundwork that avoids the expensive version of these questions later.

Looking for commentary on how these rules play out in practice? Our Insights section publishes case-law-driven analysis for U.S. readers, twice a month.

In-depth guides

Detailed, procedure-by-procedure guides to trademark protection in France and the EU, written for U.S. readers.

Filing & Strategy

French Trademark Registration (INPI)

How US companies register a trademark in France: INPI filing steps, timeline, official fees from €190, opposition window, and why a French mark matters.

EU Trademark Registration (EUIPO)

One EUIPO filing protects all 27 EU member states. Process, official fees from €850, conversion safety net, and when to add a French national mark.

International Trademarks: The Madrid Protocol Route to France and the EU

How US companies extend trademarks to France and the EU via WIPO's Madrid system: basic mark, designations, central attack, refusals, local counsel.

Trademark Fees and Costs: France, EU and International

Official INPI and EUIPO trademark fees plus transparent firm fees from €350: filing, searches, renewals, oppositions. Billed in EUR or USD.

Choosing a Mark

Choosing a Trademark for France and the EU

How to choose a protectable sign and draft the goods and services for a French or EU trademark filing — a Paris practitioner's guide for US counsel.

Place Names as Trademarks in France and the EU

Can a US company register a city or place name as a trademark in France or the EU? The descriptiveness test, acquired distinctiveness, and filing strategy.

Trademark Validity in France: Absolute Grounds of Refusal

Distinctiveness, descriptiveness, deceptiveness and acquired distinctiveness before the INPI — absolute grounds in France, explained for US counsel.

Trademark Validity in France: Third-Party Rights (Relative Grounds)

Prior marks, reputed marks, company names, likelihood of confusion: how third-party rights defeat French trademarks, and why watching is essential.

Genericide and Proper Trademark Use in France

How French law handles genericide: revocation under Article L. 714-6 CPI, the RAPIDO decision, dictionary corrections, and the owner's compliance playbook.

Oppositions

Trademark Opposition Before the INPI (French PTO)

Opposing a French trademark at the INPI: 2-month deadline, grounds, fees from €400, procedure and appeal. A guide for US counsel, by a Paris IP firm.

Trademark Opposition Before the EUIPO

Opposing an EU trademark at the EUIPO: 3-month window, €320 fee, cooling-off, proof of use, Boards of Appeal. Practical guide for US in-house and firms.

Responding to a Trademark Opposition in France or the EU

Opposed in France or the EU, or facing an INPI irregularity notice? Deadlines, defense options, coexistence and limitation — a guide for US counsel.

Enforcement & Litigation

Trademark Infringement in France and the EU

What counts as trademark infringement in France and the EU, available remedies, and strategic options — explained for US in-house counsel and law firms.

Cease-and-Desist Letters in France (Mise en Demeure)

Sending or answering a French trademark cease-and-desist (mise en demeure): content, confidentiality rules, and how to respond — for US counsel.

Evidence of Trademark Infringement in France

No discovery in France: how infringement evidence is really built — bailiff reports, saisie-contrefaçon, online proof — explained for US counsel.

Trademark Litigation in France

Suing for trademark infringement in France: the writ of summons, procedure and timeline, damages practice, loser-pays costs, and appeals — for US counsel.

Amicable Settlement of Trademark Disputes in France

Settlement, coexistence agreements, and mediation in French and EU trademark disputes: when to negotiate, how confidentiality helps, and what deals hold.

Portfolio Management

Trademark Clearance Searches in France and the EU

Why US clearance doesn't cover France or the EU. Identical vs. similarity searches, prior-rights risk assessment, and opinions from a Paris IP boutique.

French and EU Trademark Renewal

Renewing French and EU trademarks: 10-year terms, renewal windows, 6-month grace periods, official fees — and no use declarations, unlike the USPTO.

Trademark Assignments and Recordals in France and the EU

Assignments, change-of-name and address recordals before INPI and the EUIPO: why recording matters, fees, timing, documents — and INPI erratum requests.

Trademark Watch Services for France and the EU

Why watch French and EU registers: the 2-month INPI opposition window is non-extendable. What we monitor, how conflicts are flagged, and what happens next.